How hospitality sourcing is changing across the Middle East

Introduction

Across the Middle East, the way hotels, restaurants, and cafes source products is quietly changing. What was once handled through a small circle of suppliers and informal communication is becoming more structured as the industry grows and competition increases.

This shift is being driven by scale, speed, and higher expectations on consistency.

From relationship based to system based sourcing
Historically, procurement in the region relied heavily on personal relationships. While this created trust, it also limited visibility and flexibility. As hospitality groups expand to multiple locations, relying on memory and individual contacts no longer works.

More businesses are moving toward centralized procurement systems that standardize ordering while still allowing flexibility with local suppliers.

Greater demand for transparency and availability
Operators are placing more importance on knowing what is available, when it will arrive, and at what cost. This is especially relevant in markets with high import dependency and fluctuating supply chains.

Digital procurement platforms are becoming a way to bring clarity to pricing, stock levels, and supplier performance without adding operational complexity.

Conclusion

Hospitality sourcing in the Middle East is becoming more data driven and less informal. As the region continues to invest in tourism and food service, businesses that adapt to these changes gain stronger operational control and long term resilience. This evolution is not about replacing relationships, but supporting them with better systems.